AI-Powered Market Testing
PersonaFi
Test your go-to-market messaging against synthetic customer panels before spending a dollar on campaigns.
FRACTALI AI
Your business is leaving value on the table.
I build the AI agents that fix that.
About
Practical.
Purposeful.
Pattern-Based.
Most businesses are leaving value on the table — in the processes they haven't automated, the insights they haven't found, and the decisions they haven't tested. FRACTALI AI fixes that. I design and build AI agents that deliver significant results from straightforward, repeatable processes.
The FRACTALI name comes from fractals — where complex patterns emerge from simple, repeated rules. That's my design philosophy: practical, purposeful, and built around how businesses actually work.
Justine Stevens-Clark
Founder, FRACTALI AI
20+ years in software and analytics across APAC. I know the gap between strategic vision and real-world execution because I've lived it.
I started FRACTALI AI because I kept seeing the same problem: businesses that knew AI could help but had no practical way in. Too complex. Too expensive. Too much noise to cut through. I design and build every agent personally.
Recent Projects
Agents I've Built
Different domains, one design philosophy — each built around a repeatable process that quietly earns its keep.
AI-Powered Grant Discovery
Grant Scout
Surfaces funding opportunities that would otherwise stay invisible — for charities, nonprofits, and research organisations.
AI-Powered Market Intelligence
Signal Scout
Two agents work as one system. The first keeps watch on everything that shapes your position — competitors, industry, partners, and your own organisation. The second turns what it finds into a single, structured briefing you can act on.
AI-Powered Client Research
Discovery Engine
Walk into your first meeting already knowing the client better than they'd expect. All it needs is a name and a website — in minutes it hands back a structured seven-section Strategy Brief, ready to take into the room.
Workshop · Pattern Thinking
Most AI problems aren't as different as they look
Most people learn AI tool by tool. You get good at one, it saves some time, and you're left feeling there's more in this than you're getting — but you can't say what.
I've spent two years building these for businesses and kept hitting the same thing: two problems that looked nothing alike needed the exact same build. A grant scanner for one client and a competitor tracker for another were basically the same agent underneath.
Once you can see them, something shifts. You stop thinking about AI as a category and start looking at your own week — and things you'd never have called “an AI job” start standing out. You already know the shape, so you know roughly what it needs, where it tends to go wrong, and where a person needs to stay involved. That's what lets you describe what you want properly.
≈14
repeating shapes
found so far, and counting
found so far, and counting
What you get out of it
You start noticing where AI would genuinely help, instead of waiting for someone to point it out.
You know what something needs and how it can fail before you spend money on it.
You can hand a builder a clear brief instead of a rough idea.
You can sit in a demo and tell what's real and what isn't.
None of it goes stale when the tools change.
The Workshop
I run this as a half-day workshop — either with a team working through their own business, or with a smaller group of people who've each ended up carrying the AI question on their own.
What I Won't Do
I won't teach you tools or tell you what software to buy.
You don't need to turn up with a list — working that out is most of the point.
What you're paying for is judgement, and that's yours to keep.
In Their Words
What Clients Say
Before, it took several weeks to test new outreach copy. Now I get results in minutes — and they're accurate. We saw increased numbers in almost every area.
Roman Ledak, Director
AGAPE Automation Systems
PersonaFi
The best benefit is identifying sources of funding that weren't already on my radar — which I might never have found even given plenty of time.
Daniel McGowan, CEO
Cure Parkinson's NZ
Grant Scout
Building our marketing function from scratch was overwhelming. Now we stay on top of competitors and partners in minutes, not hours trawling the internet — for a small team, that's valuable beyond measure.
Mik Hall, Head of Customer & Commercial Growth
SyncHub Limited
Signal Scout
I love the solution, and using it saved dozens of hours of my time already — after a few weeks of use.
Roman Ledak, Director
AGAPE Automation Systems
Discovery Engine
How We Work Together
Three steps, no black boxes
01 / 03
We talk
A straightforward call to understand your business and spot where AI genuinely helps. If it doesn't, I'll tell you.
02 / 03
I build
I design and build the agent myself, around how your business already works. No outsourced teams, no black boxes.
03 / 03
You run with it
We put it into your day-to-day, then refine it together until it earns its keep.
How I Build
I start with the problem, not the platform
Most of my work is built in MindStudio, where I'm certified. It lets me go from concept to a working agent in days, draw on 200+ models from providers like OpenAI, Anthropic and Google, and connect to the tools your team already uses.
I also build with Claude and other tools when they're the better fit. The platform matters less than the outcome: a purposeful agent that works the way your business actually does.
MindStudio Certified200+ AI Models1,000+ IntegrationsClaude & OthersDays, Not Months
Get in Touch
Let's Talk
A straightforward call to understand your business and spot where AI genuinely helps. If it doesn't, I'll tell you.
Phone
+64 027 4660014
Email
sales@fractali.aiMessage Sent
I'll be in touch within one business day.